Extra shine and protection for your pride and joy
Ceramic coating is simply like having another [harder] layer of clear lacquer on your car bodywork. This gives a deeper finish, improved shine, smoother surface and ease of cleaning as well as more protection from scratches and swirls.
As your current bodywork will effectively be covered in a new layer, most of the time is spent thoroughly detailing and paint correcting the existing paintwork to ensure it is the best it can be. Applying the coating on top is then quite a simple process.
The time it takes in preparation and the coating are both expensive elements but most people consider it to be money well spent for the improved paint finish and protection it offers.